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SPONSORED CONTENT

DMH News Media Group maintains a clear distinction between advertising and editorial content to preserve editorial integrity. All sponsored content is labeled according to our guidelines. Each advertisement or sponsored content on dmhnews.tv includes visual and text cues to prevent confusion. This ensures readers know when they are engaging with paid content, protecting their trust and upholding our values.

Our strict policy outlines standards for advertisers and stakeholders, ensuring all sponsored content adheres to consistent practices. We maintain transparency by revisiting guidelines based on feedback and global trends. Each piece of sponsored content is vetted to align with our house style, ensuring it offers engaging, high-quality experiences while respecting reader trust.

Diverse Forms of Paid Content

At DMH Media Group, paid content includes news reports, features, long-form articles, interactive quizzes, product reviews, and service evaluations. We also produce image-based stories, GIFs, video segments, and social media integrations for Facebook, Twitter, and Instagram. Other formats include slideshows, event coverage, profiles, and satire pieces. This diverse approach allows advertisers to choose content that suits their needs while engaging readers across various formats.

Selecting and Finalizing Content Forms

Advertisers can request specific content formats. However, final decisions are made by mutual consent, as outlined in Section 4.

Ensuring Feasible Timelines

Timelines for production are agreed upon during the final agreement, ensuring all content is delivered within a feasible schedule.

Strategic Promotion of Paid Content

Paid content is promoted across DMH Media Group’s online properties. Advertisers can choose placement options, including the homepage, specific sections, or story pages. Custom options like native embedding and social boosting on platforms such as Facebook, Twitter, and Instagram increase reach and search visibility.

Effective Banner Advertising

Banner ads on DMH Media Group properties lead readers directly to paid content. These banners offer visibility and direct access, effectively engaging audiences while maintaining transparency.

Campaign Duration and Timelines

Campaign durations are predefined by advertisers. Whether for one day or custom periods, timelines are set based on the content type. DMH ensures flexibility, tailoring campaign lengths to agreements and needs.

Streamlined Content Approval

Before paid content appears on dmhnews.tv, it undergoes a thorough approval process by editorial staff. This includes evaluation from the initial brief to the final ideation phase, typically taking 2-5 working days. Complex sponsored content may require additional production time or costs. A dedicated contact person ensures smooth communication and resolution of any issues.

Comprehensive Content Review Process

All advertisements and sponsored content undergo a detailed review process, allowing up to two amendment rounds to match our house style and avoid legal issues. We focus on branding, logo placement, and layout consistency, suggesting improvements or declining submissions that don’t meet our standards.

Ownership and Intellectual Property

Ownership of advertisement, partner, and sponsored content remains with DMH Media Group. We reserve the right to make editorial changes as specified in our license agreement, ensuring compliance with legal standards while respecting intellectual property rights.

Termination and Content Removal Policies

DMH Media Group reserves the right to terminate agreements and remove paid content if guidelines are violated. This can include suspending, canceling, or unpublishing content. Decisions are made with justification and, where possible, mutual understanding. Compensation and branding issues are resolved to protect intellectual property and associations.

Labeling Guidelines for Paid Content

All paid content is clearly labeled to ensure transparency. Labels such as ADVERTISEMENT, PUBLISHING PARTNER, or SPONSOR indicate partnerships. Disclaimers clarify content origins, and logos or design elements distinguish paid content from regular editorial material.

Compliance with Policy, Law, and Liability

Advertisers must comply with DMH Media Group policies and Pakistan’s laws. Content must be substantiated and adhere to regulations. Our editorial and marketing teams’ vet each submission to avoid reputational damage or legal liability. Any content refusal or removal will be communicated.

Metrics and Analytics for Paid Content

Advertisers receive detailed analytics reports from platforms like Google Analytics and Facebook. These insights track performance and engagement.

Paid Content Costing

The cost of paid content depends on factors such as content type, promotion methods, and metrics used.

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